Samsung Partners with Baidu AI Cloud to Launch the Officially Registered Galaxy AI Platform
Samsung's Galaxy AI has officially received regulatory approval for its generative AI service in China, with Baidu AI Cloud serving as its technology partner. The service has been included in the latest batch of approved on-device generative AI services for smartphones, underscoring Samsung's continued efforts to strengthen its localized AI capabilities and ecosystem in the Chinese market.
Recent reports confirm that Samsung’s Galaxy AI has officially completed its regulatory filing for artificial intelligence services, with Baidu AI Cloud serving as its technical partner. The milestone marks another step forward in Samsung’s broader strategy to deepen its presence in the smartphone AI landscape.
Added to the Latest Batch of Approved On-Device Mobile AI Services
Per cybersecurity compliance regulations and guided by the Interim Measures for the Administration of Generative Artificial Intelligence Services, Galaxy AI is one of seven on-device mobile generative AI services newly added to the official approved list.
The approval paves the way for Samsung smartphones to integrate generative AI features more deeply, with the goal of delivering an overall smarter and more intuitive user experience.
Baidu AI Cloud Provides Technical Support
Sources familiar with the matter revealed that cooperation between Baidu AI Cloud and Samsung began in early 2024, with the two sides establishing a strategic partnership in the AI ecosystem.
Among the collaboration’s key elements, Baidu’s ERNIE large model will provide technical support for Galaxy AI and empower Samsung’s flagship smartphones. The report noted that users may soon experience smarter features such as Circle to Search and Note Assist.
In addition, Samsung’s Bixby voice assistant will integrate Baidu’s document parsing and AI search capabilities to improve the voice interaction experience.
Competition Among Smartphone Makers in AI Continues to Intensify
In addition to Samsung, the mobile AI services included in this filing also cover Apple Intelligence, Huawei’s Xiaoyi AI, and OPPO’s AndesGPT. As the filing process moves forward, competition around generative AI in China’s smartphone market is expected to become even more intense.
Industry Significance
This partnership not only highlights Samsung’s emphasis on AI technology, but also reflects sustained demand for generative AI services in the Chinese market. As related technologies continue to evolve, smartphones are rapidly integrating more AI capabilities, bringing users a smarter and more convenient experience.